Spring/Summer 2019 will introduce a new format – Furla is presenting Women and Men’s collections together, for the first time. And the House founded in 1927 in Bologna by Aldo Furlanetto is also introducing its brand new monogram – linear, simple, elegant. In the style of the Italian House. The initial of the company name, of the founder's surname: a stylized "F", two graphemes that dovetail into a monogram. Like a heraldic coat of arms. A shield. Like the heraldic coats of arms of the most ancient Italian families. And like the ancient shields of the Italian cities.
For the first time, Furla presents Donna and Uomo collections during the same event. A quintessence of linearity, and of genderless style: simplicity reigns, elegance reigns. Bags meticulously crafted according to Italian artisan techniques; simplicity, as Le Corbusier said, reveals the excellence of manufacture. At
Furla, design always proceeds by subtraction, by eliminating the obvious and adding the significant. Simplicity as the highest expression of refinement. Bags of absolute practicality for women; almost derived from workwear for the men. Bags as heraldic shields, and as shields to protect women – and men – through the days of their lives, work, travel, leisure.
A collection that articulates itself as a journey. A trip to Italy: sentimental journey, of the imagination of the Mediterranean. The ancient Maritime Republics; the cities on the sea; the ports; the places of exclusive tourism and wild beauty; Nature that slowly reveals her secrets. A trip to Italy among the flowers, the hand-made baskets, the carpets, the paintings, the roses of the winds and the deep navy blue color of the naval academies and sailing schools. A journey through the true Italian heritage: that of culture, of the uniqueness of the territory. A story told with lightness, with simplicity. A cultural journey even before it’s a journey into the artisanal tradition, where history comes even before manufacturing. The wealth of craftsmanship as belonging: the Italian DNA of the ancient Latin expression “genius loci”, an ancient echo
of the protective spirits of the places beloved by Roman women and men. A modern interaction between place and identity.